Tourism industry

The cultural and natural heritage of European tourism are its two main assets and maintaining the competitiveness of European tourism means preserving those assets. The aim of this website is to illustrate how and why this is done in practice and to better prepare those studying tourism for the challenges of managing a sustainable business.

Here you can browse through numerous real-life practices you can implement in your enterprise, read about businesses, which have successfully introduced such measures in their work, making them both more profitable and more socially responsible. Finally, you can test your knowledge on the matter through tests or by choosing how to deal with issues you may encounter in real life through a simulation.

We hope this resource will both inspire you and help you learn how to manage a business in a practical and responsible manner, which will profit you, your community, and future generations.

The big picture

Environmentally sustainable practices in tourism

Over three-quarters of businesses (77%) currently have practices in place to reduce the impact their busines has on the environment. Australasian and North American businesses are most likely to have eco-friendly practices in place (both 84% vs 77% overall), which falls to 73% among European properties.




Best practices


Case studies



Test your knowledge

Try the multiple choice questions to test your knowledge of sustainable tourism

About the project

This educational tool was created by an international team, with members coming from five organizations of three European countries, working in the fields of education, professional training, environmental studies, and sustainability as part of the project “Green Ideas For Tourism for Europe” with funding from the European Commission under the “Erasmus +” programme.